The world of sports sponsorship, especially in motorsport, demands a strategic approach. NASCAR fans are incredibly passionate about the visual elements of the sport, making the appearance of both the car and the driver’s suit crucial—often even more so than the drivers themselves realize.
For sponsors like FedEx, the stakes are high when they showcase their branding. If Denny Hamlin drives a striking car and sports a sharp-looking suit, they’ve already won half the battle. Therefore, gaining the fans’ approval of their marketing strategies is essential.
Denny Hamlin’s #11 car is now featuring the fresh FedEx Rewards design. Since 2005, FedEx has partnered with Denny Hamlin and Joe Gibbs Racing, creating a long-lasting relationship that benefits everyone involved. This partnership not only translates to significant financial support and improved resources for the teams but also opens up numerous marketing opportunities for the brands. Every element visible to fans is a chance to capitalize on their engagement.
FedEx Cares serves as the company’s community engagement initiative, showcasing its commitment to social responsibility. In the realm of NASCAR, this program highlights its Rewards initiative, aimed at informing fans about the advantages of utilizing their FedEx points. Additionally, FedEx keeps the excitement alive by offering thrilling prizes, such as the opportunity to meet Denny Hamlin.
The signature purple color of FedEx symbolizes a legacy of reliability, while the vibrant orange with the arrow represents swift delivery. These core values are consistently reflected in FedEx’s branding within NASCAR.
For over thirty years, FedEx has maintained a cohesive color scheme. This consistency in branding allows people to connect with the cause simply by recognizing the colors. This is also evident in Denny Hamlin’s car design for the upcoming race at Richmond Raceway.
The NASCAR Cup Series has seen a multitude of car designs throughout its seasons, each unveiling unique features, special causes, and inspirations. FedEx recently introduced its latest design, opting for a more understated approach with its signature purple, which hasn’t garnered much enthusiasm from fans.
Fans have made their opinions known since JGR shared the car reveal on social media on August 8. While some appreciated the sleek appearance, others expressed nostalgia for the vibrant colors of the past. The #11 car has showcased stunning paint jobs over the years, featuring striking combinations of purple and orange.
In response to the new design, one Reddit user remarked, “Doesn’t get much less creative than that,” while another simply stated, “That’s boring.” NASCAR cars are typically known for their eye-catching designs that stand out from afar. Who could forget Chase Elliott’s bright orange car from Texas?
Racing enthusiasts crave for their beloved cars to stand out as they rally from the grandstands. Unfortunately, Denny Hamlin’s FedEx Rewards design for this weekend didn’t quite hit the mark.
One user made a sharp observation: “I’ve seen much better FedEx designs. My favorite color is purple, and I think purple, black, and orange make a fantastic combination. I miss the days when the FedEx car sported those colors. I would have become a Denny Hamlin fan after Jr. retired if he had kept the purple race car.” This sentiment clearly resonates with many fans.
In a fitting conclusion to the discussion, another user remarked, “They put some effort into this one, but I’d call it mediocre. A touch of purple could have made it something people would love.” Fans have their preferences, and it’s essential to listen to them.
So, what do you think of the new look for the #11 Camry? If you’re not a Hamlin supporter, what’s your favorite color scheme from your preferred driver?
Fans Express Surprising ‘Boring’ Opinion on Joe Gibbs’ $68 Billion Partner as It Upholds Its Legacy with Denny Hamlin.
