Cable TV networks once reigned supreme during NASCAR’s prime, but the rise of streaming platforms has dramatically altered the media landscape. For the first time, NASCAR joined forces with streaming giants Amazon Prime Video and Warner Bros. Discovery, signing a massive $7.7 billion deal to broadcast Cup Series races. While this move aimed to attract a wider audience, it left many traditional fans frustrated. FOX Sports further fueled discontent by reducing race coverage and shutting down “Race Hub,” sparking concerns that the network was stepping back from NASCAR in favor of newer media partners.
However, FOX recently surprised fans by launching a new project designed to deliver nostalgic stories and current updates about the sport. This initiative revolves around Tubi, FOX’s free ad-supported streaming service, which will now feature 24/7 NASCAR content. This includes documentaries, replays of recent events, classic races, and video podcasts. Adam Stern of Sports Business Journal confirmed the launch on social media, exciting the NASCAR community.
Tubi, acquired by FOX in 2020 for $440 million, initially focused on lesser-known content but gained traction after striking a deal with NBCUniversal in 2019. This partnership expanded its library with 400 TV series and movies, bolstering its viewership. Now, Tubi’s new NASCAR channel is being celebrated as a modern-day revival of the beloved Speed Channel. Best of all, this service is free, offering fans an affordable way to stay connected to the sport.
In contrast, NASCAR’s new streaming-centric media rights deal comes with added costs for fans. Amazon Prime Video and Warner Bros. Discovery (via TNT/WB Max) will broadcast five Cup Series races each, starting in 2025. Prime Video will also cover qualifying and practice sessions for the season’s first half, excluding marquee events like the Clash, Daytona 500, and All-Star Race. Additionally, Prime Video has secured exclusive rights to major events like the Coca-Cola 600 and the international race in Mexico City.
TNT’s share includes races like Atlanta, Chicago, and the Brickyard 400, while NBC will handle playoff coverage. Altogether, fans may need to spend approximately $250 annually to access all NASCAR races. Meanwhile, CW Network has taken over Xfinity Series broadcasts, and Truck Series coverage remains with FOX/FS1.
Though this shift marks a new chapter for NASCAR, fans hope the mix of free Tubi content and premium streaming options will balance tradition with modern accessibility.
