In 2012, NASCAR featured four competing manufacturers, but nearly a decade has passed without a new OEM joining the series. Now, all indications point to NASCAR considering the return of a historic manufacturer it has partnered with for 75 years—Dodge. Names like Lee Petty, Bill Elliott, and Brad Keselowski have all contributed to Dodge’s legacy in the sport, from its early dominance to its more recent resurgence.
Dodge first entered NASCAR in 1950, securing its maiden victory in 1953 and a championship the following year with Petty behind the wheel. Over the years, the manufacturer made multiple exits and returns, but few moments were as memorable as Elliott’s time with the brand in the early 2000s. Leaving Ford to team up with Ray Evernham and Dodge, Elliott became synonymous with the automaker, even during his winless streak. Despite going seven years without a victory before his 2001 win at Homestead-Miami, he remained a fan favorite, earning NASCAR’s Most Popular Driver award for 10 consecutive years.
When Dodge returned to NASCAR in 2001 after a 16-year absence, then-VP Mike Helton believed it would enhance competition. Today, NASCAR President Steve Phelps shares a similar sentiment, noting the sport’s growth and potential to attract new manufacturers. Reports suggest that NASCAR has received an official submission from a manufacturer, with Dodge rumored to be preparing for a return. According to insiders, Dodge is considering joining the Craftsman Truck Series in 2026, a move that could pave the way for a Cup Series comeback by 2028. The Ilmor spec engine, already used in the Truck Series, could ease Dodge’s re-entry, while NASCAR’s cost-cutting measures make the transition more appealing.
Dodge’s most dominant period came in the 1960s with the 426 Hemi engine, though its eventual ban led to the manufacturer’s first departure from the sport. After returning in the 2000s, Dodge saw success with Elliott and later won a Cup championship with Keselowski in 2012. However, when Penske switched to Ford in 2013, Dodge exited NASCAR. Now, a decade later, the brand is actively searching for an engine manufacturer, signaling serious plans for a return.
Meanwhile, NASCAR is pushing its sustainability goals, introducing an electric race car prototype in 2024 as part of its commitment to net-zero emissions by 2035. With manufacturers like Tesla and Rivian exploring EV racing, could electrification influence future entries? While Dodge leads the race for NASCAR’s next OEM, the shift toward hybrid and electric technology remains a key factor in the sport’s evolution.
