In a landmark move for the motorsports industry, NASCAR has appointed Steve Phelps as its first-ever Commissioner, a newly created position aimed at steering the organization towards strategic growth and international expansion. This announcement marks a significant evolution in NASCAR’s leadership structure, reflecting the sport’s commitment to innovation and global outreach.
Steve Phelps, who has been with NASCAR since 2005, has held various pivotal roles, including Chief Marketing Officer, Chief Operating Officer, and most recently, President—a position he assumed in 2018. During his presidency, Phelps was instrumental in overseeing the merger between NASCAR and the International Speedway Corporation, introducing the NextGen race car in 2022, and negotiating a substantial media rights deal valued at $7.7 billion in 2023. His tenure is also noted for significant schedule innovations, such as the Busch Light Clash at the LA Coliseum and the NASCAR Chicago Street Race, which was named “Sports Event of The Year” at the Sports Business Journal’s 2024 Sports Business Awards.
In his new role as Commissioner, Phelps will oversee all aspects of NASCAR, including its three national series, the International Motorsports Association (IMSA), and the operation of all 15 NASCAR-owned tracks. This expanded purview is designed to facilitate a more cohesive and strategic approach to the sport’s growth, both domestically and internationally. Phelps expressed his enthusiasm for the new role, stating his commitment to building upon collaboration and innovation with teams and partners to deliver the best racing experience to fans worldwide.
Concurrent with Phelps’ promotion, Steve O’Donnell, formerly the Chief Operating Officer, has been named President of NASCAR. O’Donnell, a 30-year veteran of the organization, will handle the day-to-day operations of NASCAR’s Cup Series, Xfinity, and Trucks, among others. He has expressed his dedication to enhancing fan experiences and delivering top-notch racing events.
NASCAR Chairman and CEO Jim France praised Phelps for his leadership and the respect he commands within the sports industry, highlighting the significance of these leadership changes. These appointments signal NASCAR’s commitment to innovation and its focus on future growth, aiming to strengthen the organization’s leadership and promote expansion, particularly on the international stage.
As NASCAR embarks on this new chapter, the motorsports community and fans alike will be keenly observing how these leadership changes will influence the sport’s trajectory, both in terms of competition and its global footprint.
