Noah Gragson has reportedly lost a key sponsorship with Bass Pro Shops, a company owned by billionaire Johnny Morris, whose net worth is estimated at $9 billion by Forbes. Gragson previously secured a 16-race sponsorship in early 2020 from Bass Pro Shops, TrueTimber, and Black Rifle Coffee. However, the removal of the Bass Pro Shops logo from his hauler suggests their partnership may have ended.
Gragson had a long history with Bass Pro Shops, including their sponsorship during his 2020 Xfinity Series win at Daytona International Speedway. While no official statement has been released regarding the reason for their departure, a NASCAR subreddit post on X highlighted that the company’s logo is no longer present on his hauler.
Despite this setback, Gragson has secured new sponsorships. Front Row Motorsports recently confirmed that A&W Root Beer will sponsor his No. 4 Ford at Martinsville Speedway. This marks A&W’s first appearance as a sponsor in the 2025 NASCAR Cup Series season. His car will feature a white base with A&W’s signature brown and orange branding, with logos prominently displayed on the hood and behind the numbers on both sides.
Gragson has also partnered with Beef-a-Roo for five races during the 2025 season. Front Row Motorsports announced the collaboration on March 11, with the sponsorship debuting at Las Vegas Motor Speedway on March 16. Beef-a-Roo was also his primary sponsor for the March 23 race at Homestead-Miami Speedway and will continue to back him at Darlington Raceway on April 6, World Wide Technology Raceway on September 7, and Kansas Speedway on September 28.
Beyond race sponsorship, Beef-a-Roo will run a six-city show car tour near major tracks. Sherry Elbow, the company’s Chief Marketing Officer, expressed excitement about the partnership, stating in a press release that they are thrilled to support Gragson’s journey with Front Row Motorsports and bring excitement to fans both on and off the track.
Front Row Motorsports owner Bob Jenkins also welcomed the partnership, emphasizing that Beef-a-Roo is now the official fast-casual burger restaurant of the team. He highlighted their goal of using Gragson and the No. 4 car to expand brand awareness nationwide.
Additionally, Beef-a-Roo will introduce a special Gragson-inspired menu item, the “Nacho Burger,” available at select locations starting in April. The burger will feature a beef patty topped with lettuce, tomato, onion, tortilla chips, jalapenos, taco sauce, and melted cheddar cheese.
