Stewart-Haas Racing, a renowned NASCAR team co-owned by Tony Stewart and Gene Haas, recently entered into a unique sponsorship agreement with Texas A&M University. The partnership, which was secured towards the end of the 2024 NASCAR Cup Series season, involved two NASCAR races and provided the university with a platform to reach a new audience.
The financial terms of the deal were reportedly worth $160,000, a figure that some in the community deemed unexpectedly low. Nevertheless, the partnership offered Texas A&M valuable exposure in the world of NASCAR, while also helping Stewart-Haas Racing fill sponsorship gaps as the team prepared to cease its full-time NASCAR Cup Series operations.
As part of the collaboration, Stewart-Haas Racing activated the sponsorship with two drivers, Chase Briscoe and Josh Berry. Briscoe’s car featured a Texas A&M-themed design during the Las Vegas race on October 20th, while Berry’s vehicle showcased a maroon and camouflage livery at Phoenix, complete with the Honor and Remember Flag.
The partnership between Stewart-Haas Racing and Texas A&M University marked a novel marketing initiative for the university. According to reports, the agreement included a range of marketing, promotional, and ticket deliverables, in addition to the two sponsored races.
Tony Stewart, co-owner of Stewart-Haas Racing, recently commented on the team’s decision to close its full-time NASCAR Cup Series operations. Stewart expressed mixed emotions about the move, citing changing priorities and variables outside of their control.
Stewart also reflected on the evolution of NASCAR, noting that the sport has undergone significant changes over the years. While some may view these changes as positive, Stewart acknowledged that they have also contributed to a sense of disillusionment among some fans and stakeholders.
As the NASCAR landscape continues to shift, the partnership between Stewart-Haas Racing and Texas A&M University serves as a reminder of the importance of innovative marketing initiatives and strategic collaborations in the world of motorsports.
