Brad Keselowski, NASCAR driver and co-owner of RFK Racing, has addressed criticism surrounding the team’s unique sponsorship approach. Keselowski took to the social media platform X to respond to concerns about the shared sponsorship system, which plays a crucial role in the team’s operations and is designed to support their expansion to a three-car team in 2025.
Keselowski joined RFK Racing, formerly Roush Fenway Racing, in 2021, bringing transformative changes that have elevated the team to championship contention. His efforts have led to significant internal improvements and operational shifts, positioning RFK Racing as a competitive force.
Central to their strategy is a shared sponsorship model, where primary sponsors are distributed across all cars, ensuring equal exposure for each team. This approach will extend to the team’s expanded operations in 2025. However, the method has drawn criticism, particularly regarding the similar paint schemes of the No. 6 and No. 60 cars under Castrol sponsorship, which some argue dilute the individuality of the vehicles.
Keselowski directly addressed these concerns, emphasizing the dual benefits of the system. He explained that the model provides greater value to sponsors by offering access to all drivers and cars while also giving employees job security if a sponsor exits. He elaborated:
“We get a lot of questions about why we do this at @RFKracing… Mainly 2 reasons: 1) Our partners get more value due to increased access to our team with all 3 drivers and cars. 2) Our employees have increased assurance that if a sponsor leaves, we are significantly less vulnerable to not being able to fund a team.”
A seasoned competitor, Keselowski has won championships in both the Cup Series and the Xfinity Series, a rare accomplishment. His leadership has solidified RFK Racing’s standing, as evidenced by both of their Cup Series entries qualifying for the NASCAR Playoffs in 2023.
Looking ahead, Keselowski aims to leverage the three-car operation to significantly boost race wins. Speaking about his aspirations, he remarked:
“We want to win races. We want to win more races. We’ve won six point-paying races over the last three seasons, and we want to be able to do that in one season. That would be a good mark for us.”
He also highlighted the team’s goals for consistency, adding: “There are some measurables. But ultimately, we want to be in the conversation with one of our cars and hopefully more than one of our cars on any given race weekend to be able to win. We have shown a lot of progress there, and this is the next step to be more consistent.”
