Today marks a moment to savor as America’s #1 Motorsport brand and #1 Deli brand join forces to help race fans nurture their wild side. NASCAR and Jack Link’s jointly announced that the U.S. catering market leader has become an official partner of NASCAR in a multi-year agreement expected to begin in 2025.” Like NASCAR, Jack Link’s e has built itself from a pioneering determination into a family-owned brand dedicated to providing quality to its customers while having fun on the road,” said Michelle Byron, NASCAR’s executive vice president and head of partnerships and licensing. . Jack Link is perfect as an official NASCAR Partner and we expect all participants to enjoy the benefits of serving the needs of the most passionate and loyal fans in all sports. As the Official Snack of the meat of NASCAR, Jack Link will be active in many areas of the NASCAR ecosystem, including on the road, social and digital media, as well as radio and television. Jack Link’s will also leverage the NASCAR relationship at the retail level as the company continues to offer consumers a wide range of high-quality protein snack options spanning multiple flavors, formats, sizes and sub-brands > >”Jack Link’s is excited to partner with NASCAR, a true icon of American motorsports, and to share our passion for quality food with its loyal fans,” said Matt White, senior vice president of sales and business strategy at Jack Link’s. “This partnership allows us to bring our delicious meat snacks to life at racetracks and retail locations across the country, fueling bold new flavor adventures. We are passionate about satisfying the wishes and improving the fan experience on and off the track. »
“Jack Link’s Takes the Green Flag as Official Meat Snack of NASCAR”
