NASCAR fans, get ready! The 2025 Daytona 500 is already generating massive buzz, and JR Motorsports (JRM), led by Dale Earnhardt Jr., is taking center stage with their highly anticipated debut in the Cup Series. Their entry, featuring the reigning Xfinity Series champion in the No. 40 Chevrolet with support from Hendrick Motorsports, has the racing world talking. But it’s the story behind the car number that’s sparking even more excitement.
On a recent episode of his podcast, Dale Earnhardt Jr., a NASCAR Hall of Famer, revealed the inspiration for choosing No. 40 for JRM’s Daytona 500 debut. While many thought it might connect to JRM’s legacy or Earnhardt’s iconic career, the real reason came from their sponsor, Traveller’s Whiskey. “The No. 40 ties to the blend used in Traveller’s bottles, much like how High Rock is 88 proof,” Earnhardt explained. “Honestly, I didn’t have strong feelings about it.”
Earnhardt highlighted the collaborative approach with Traveller’s Whiskey, who are making their NASCAR debut as a sponsor. Allowing Traveller’s to influence the car’s number was part of a broader effort to build a successful partnership. “They’ve been deeply involved in the car’s design, and giving them this connection was important,” Earnhardt said. “It’s their first time in NASCAR, and this number means something to them.”
With around 45 cars expected to compete for just 40 starting spots, the 2025 Daytona 500 promises fierce competition. Dale Jr. views the large car count as a sign of NASCAR’s growing strength. “It’s a great indicator of health,” he remarked. “When more cars show up than can start, it’s a good problem. But when fewer than the field limit appear, it’s troubling.”
After years of dominating the Xfinity Series with multiple championships, JR Motorsports’ Cup Series debut marks a major milestone. Their collaboration with Hendrick Motorsports brings added horsepower to their efforts. As fans eagerly await qualifying, questions loom about who will make the field and whether JRM’s No. 40 Chevrolet can shine on NASCAR’s biggest stage. With Traveller’s Whiskey’s unique branding and JRM’s racing pedigree, all eyes will be on their historic first outing in the Cup Series.
