In a thrilling crossover between pop culture and high-speed motorsports, the Backstreet Boys are making their mark on the NASCAR Cup Series. The iconic boy band has teamed up with Legacy Motor Club to sponsor John Hunter Nemechek’s No. 42 Toyota Camry for the upcoming race at Las Vegas Motor Speedway. This unique collaboration brings a fresh wave of excitement to both music and motorsports fans, combining the energy of NASCAR with the nostalgia of one of the most beloved pop groups of all time.
The sponsorship isn’t just about putting the Backstreet Boys’ logo on a race car—it’s a strategic move to promote the group’s highly anticipated “Backstreet Boys: Into the Millennium” residency at Sphere Las Vegas, starting July 11, 2025. With millions of loyal fans worldwide, this partnership allows the Backstreet Boys to tap into NASCAR’s massive audience while adding star power to one of the most electrifying races on the calendar.
For John Hunter Nemechek, this sponsorship represents another milestone in his NASCAR Cup Series journey. Driving for Legacy Motor Club, co-owned by NASCAR legend Jimmie Johnson, Nemechek has already made waves with his aggressive driving style and determination. Partnering with one of the biggest musical acts of the late ’90s and early 2000s only amplifies the spotlight on the young driver as he looks to make a statement at Las Vegas.
The collaboration also reflects NASCAR’s growing appeal to mainstream audiences. By partnering with cultural icons like the Backstreet Boys, the sport continues to attract new fans while giving existing ones an unexpected treat. For Legacy Motor Club, the partnership is another step toward strengthening its brand and delivering unique fan experiences.
As Nemechek hits the track at Las Vegas, fans will be watching closely—not just for the action on the asphalt, but for the sleek Backstreet Boys-themed car that promises to turn heads. Whether you’re a die-hard NASCAR follower or a fan of timeless pop hits like “I Want It That Way,” this partnership is sure to deliver a high-octane blend of music and motorsport.
With the Backstreet Boys lending their star power and Nemechek eager to make a strong impression, all eyes will be on Legacy Motor Club this weekend. One thing is certain—when the green flag drops, it won’t just be about racing; it will be about making history at Las Vegas Motor Speedway.
