The highly anticipated 2025 NASCAR season is fast approaching, with less than 50 days remaining. As teasers and promotional materials flood in, fans are especially eager about Amazon Prime’s involvement in the upcoming season.
Amazon joined the $7.7 billion NASCAR broadcasting deal, securing the rights to stream five exclusive races and all practice and qualifying sessions through June. This partnership allows NASCAR to reach a global audience via Amazon Prime, with discussions of simulcasting on Twitch for free further amplifying excitement.
This shift is seen as a fresh start for NASCAR, which has struggled with declining viewership over the years. Average audiences dropped from 5.1 million in 2015 to under 3 million in the last two years. With Amazon entering the scene, the buzz is palpable, and the company’s promotional efforts are already winning over fans.
During a recent NFL Thursday Night Football broadcast, Amazon debuted its first NASCAR promo, offering a glimpse of what fans can expect. Following this, the release of the NASCAR page on the Prime Video app has further fueled excitement. Located under the Sports section, the dedicated NASCAR tab includes a detailed race schedule, driver profiles, and track information, all presented with Amazon’s signature polished interface.
Fans are optimistic about the upcoming changes, hoping Amazon’s innovative approach will transform the NASCAR viewing experience. Discussions on platforms like Reddit show growing enthusiasm, with one fan remarking, “This gives me hope.” The contrast between Amazon’s modern setup and the perceived stagnation of traditional broadcasters like NBC and Fox is a hot topic. Many fans have expressed frustration with cable TV’s outdated production style, with one saying, “I can’t wait for Amazon to deliver a better product than Fox ever did.”
Another significant improvement fans are looking forward to is the availability of past races in high-quality streaming formats, a feature previously lacking. One fan noted, “This is what I imagined the NASCAR Classics website could be if it were an app—scrolling through seasons to find any race you wanted.”
Amazon’s reputation for technological excellence has also raised expectations for enhanced video quality. Fans are excited about watching motorsports in higher frame rates, such as 60 to 120 FPS, which promise smoother visuals and a more immersive experience. As one fan put it, “If it’s anything like Thursday Night Football, it’ll look glorious.”
While many fans welcome the move to streaming, some have criticized NASCAR for being slow to embrace the digital era. One fan lamented, “They should’ve gone full streaming years ago. 90% of fans will be too old to care by the time they drop their TV contracts.” Despite this frustration, there’s a strong sense of anticipation for what Amazon’s involvement will bring to the sport.
