NBA champion, philanthropist, and entrepreneur—these words capture Finals MVP Jaylen Brown. Often overlooked despite his critical role on the Boston Celtics, Brown returned to the court following an outstanding season that helped secure Boston’s 18th championship banner. Yet, even after his vital contributions, Brown’s absence from Team USA’s Paris Olympics roster stirred up lingering criticisms about his reputation as a “difficult teammate.” However, teammate Payton Pritchard has consistently supported Brown, stepping up once more in a meaningful show of solidarity.
Known for his outspoken nature, Brown has often been an easy target for critics. Pritchard, however, defended the 28-year-old shooting guard, saying, “People sometimes see him as a difficult teammate or person, which isn’t true at all. I love Jaylen and have a lot of respect for him and the kind of person he is,” said the 6’1” guard.
Months later, as Brown’s 741 sneaker brand sought momentum, Pritchard showed his loyalty again. In Saturday’s game against the Charlotte Hornets, Pritchard sported Brown’s 741 Rover Sneakers. Brown launched his signature shoe in September, explaining that he doesn’t worry too much about the brand’s future success. “It would be great if it succeeded, but even if it doesn’t, who cares?” he shared. “I’m just tired of seeing the same old thing and the same kinds of deals.”
Nonetheless, Pritchard’s support is helping promote the 741 Rover sneakers. It’s heartening to see teammates backing each other, and despite Brown’s decision to forgo $50 million in endorsement deals, his brand is showing signs of growth, thanks in part to Pritchard’s support.
Turning down $50 million in deals from major sneaker companies, Brown chose to pursue full ownership and creative freedom with his brand. According to a press release, Brown’s decision to name the brand 741 reflects his commitment to independence, creativity, and ownership. Brown hopes his brand will inspire other athletes and creators to take similar risks.
As the 2024-25 NBA season kicks off, Brown continues to excel for the reigning champions, averaging 25.7 points per game. Amidst the season’s intensity, 741 is gradually gaining recognition. While Brown isn’t aiming for fame or financial success with the brand, he certainly wouldn’t mind seeing his passion project thrive in the years to come.
