Let’s not beat around the bush fans on X (formerly Twitter) are getting tired of the MLB’s obsession with Shohei Ohtani and the Dodgers. And honestly? They might have a point.
Every scroll through MLB’s official account feels like an Ohtani fan page. Whether he blinks, breathes, or scratches his nose, there’s a slickly edited video ready to go. Meanwhile, the rest of the league? Crickets.
It’s not just casual fans who are noticing even some official team accounts seem to be throwing subtle shade. One viral comment summed it up perfectly:
“Even teams’ admins are fed up with MLB’s glazing of Ohtani.”
Ouch.
Of course, defenders were quick to jump in with the classic “It’s called marketing” argument. One user said,
“Imagine NBA social media during the Jordan era. This is what a league does when you have greatness.”
Sure, Ohtani is a once-in-a-generation talent. No one’s denying that. But when a league’s entire online identity revolves around one guy and one team, it starts to feel less like marketing and more like favoritism.
Another fan didn’t hold back:
“MLB doesn’t give a f* about the rest of the teams… they think no one else exists because they’re just d*** riding the Dodgers.”**
The numbers don’t lie either. Look at the ratio of Dodgers/Ohtani content compared to teams like the Rays, Twins, Guardians, or even big names like the Braves and Yankees. It’s disproportionate.
So here’s the real question:
Is this smart branding, or is MLB alienating its broader fanbase?
Because when fans start wishing for your official page to lose followers, that’s not a good look.
Let’s hear it, is MLB doing what it takes to grow the sport, or are they tunnel-visioning themselves into irrelevance for everyone who doesn’t bleed Dodger blue?
