Brad Keselowski, NASCAR driver and co-owner of RFK Racing, recently addressed criticism surrounding the team’s unique sponsorship strategy. Using the social media platform X, Keselowski defended the shared sponsorship model that underpins RFK Racing’s operations. This approach has been designed to support the team’s upcoming expansion to a three-car lineup in 2025.
Since joining RFK Racing in 2021, Keselowski has been instrumental in revitalizing the organization, formerly known as Roush Fenway Racing, turning it into a championship contender through a series of operational and structural improvements. RFK Racing’s shared sponsorship model allocates primary sponsors across all cars, ensuring equal exposure for each team. This strategy has faced some backlash, particularly regarding the nearly identical paint schemes of the No. 6 and No. 60 cars under Castrol sponsorship, which some fans argue diminishes their individuality.
Keselowski responded to these concerns, highlighting two key benefits of the model. He explained:
- Sponsors gain more value by engaging with all three drivers and cars.
- The team is less vulnerable to financial instability if a sponsor departs, ensuring long-term sustainability.
With a storied career that includes championships in both the Cup Series and Xfinity Series, Keselowski has brought significant growth to RFK Racing. Under his leadership, the team saw both its Cup Series entries make the NASCAR Playoffs in 2023. Looking to the future, Keselowski is focused on maximizing the potential of RFK Racing’s three-car operation to secure more victories.
“We want to win more races,” Keselowski said, as reported by Sportskeeda. “We’ve won six point-paying races over the last three seasons, and our goal is to achieve that in just one season. That would be a significant milestone for us.”
As he looks ahead to 2024, Keselowski added: “We aim to be in the conversation for wins with at least one of our cars—ideally more—at every race. We’ve made considerable progress, and expanding to a three-car team is the next step toward greater consistency and success.”
