Dana White has recently faced backlash following the announcement of a new sponsorship deal between the UFC and Bud Light, which is valued at over $100 million. This partnership has stirred controversy, especially in the wake of Bud Light’s association with transgender influencer Dylan Mulvaney, which led to a public outcry and calls for a boycott of the beer brand. Despite this, White has remained resolute, defending his decision and emphasizing that the sponsorship is based on shared core values rather than just financial gain.
White pointed out that Bud Light’s contributions to society, such as their support for military families and U.S. farmers, were key factors in the UFC’s decision to partner with them again after a six-year break. He noted that Anheuser-Busch employs 65,000 Americans, many of whom are veterans, and supports causes that align with his personal values, such as the Folds of Honor program, which aids families of fallen military personnel.
Addressing critics who labeled him a “sellout,” White fired back, stating that all sponsorship deals inherently involve money but that Bud Light’s values resonated more with him than other options. He dismissed claims that he was influenced by external pressures or scripted responses, asserting his independence in making decisions for the UFC. White’s unapologetic stance has resonated with some fans while others continue to voice their disapproval, threatening to boycott the promotion.
Dana White Hits Back at Backlash Leaving Fans in Euphoria With UFC 308 Promo
